The Future & Revision:
Social Media are web-based communication tools that enable people to interact with each other by both sharing and consuming information. Allows people to connect to each other via their shared interests. These websites can be accessed on computers, laptops, smartphones or tablets. Below is a list of things people can do on Social Networking sites:
- Share pictures and videos
- Tag pictures
- Write on each other’s wall
- Chat to people instantly
- Invite people to an event
When considering the future of Social Media, there are three different kinds of impact: iteration (doing the same things better), innovation (doing new things in new ways) and disruption (doing new things in new ways that make the old ways obsolete). There are people who spend every day thinking about those three things, and that’s why we believes the next big disruption is going to come from some future.
We’re already seeing increased personalization, more individual-to-individual communication, more human like algorithms and more specified, diverse social platforms. Those trends will continue in the future. There will be more of a divide happening between socializing and publishing via social media, and platforms like Facebook that merge the two will probably need to pick a lane and change significantly.”
Here are some insights from Social Media Experts:
1) The physical and digital worlds will be more highly connected than ever before – already today we are able to run in the park and track our progress online while sharing it with our friends or track our weight loss, or even our ovulation (well, some of us, that is) with iPhone apps that connect to our Facebook and twitter profiles and enable us to keep track of our progress as well as share the data with our friends.
2) Facebook, Twitter and other major social networks will become increasingly what Fred Wilson coins “Social Dashboards”. In essence, Facebook and Twitter are social channels on which other companies can grow and develop their own technologies and businesses. Both Facebook and Twitter have created economies far larger than many nations.
3) Until now, brands have been very concerned with bringing as many people as possible to their pages. Consumer brands can now finally reap the fruits and build social commerce stores where Facebook users (all 700 Million of them) can purchase products on their favorite social network without needing to go to any destination site. Facebook will become one of the major channels of future online shopping.
4) Companies like Google, Facebook and Amazon are currently collecting information about each and every one of us: Our likes and dislikes, our interests and disdains.
5) Mobile technology will become more dominant and NFC technology will be developed further enabling it to offer us special promotions, coupons and tips based on our geographical location and the interest graph.
7) We will no longer be passive media consumers. Media will interact with us in dynamic ways on all platforms.
10) Services will become increasingly crowdsourced. Whether it be the way that we get from point A to point B (Waze), the way that we find answers to our questions(Quora), the manner in which we test our Websites (uTest), the way that we get things done (Fiverr) or the way that we share information (Wikipedia).
8 ) As the Web is overloaded with more information, the content that we are exposed to will become more and more customized to our needs as companies will large sums of money to companies like Facebook and Google, making sure that the information we are exposed to is highly targeted to our interests. Rather than experiencing information overload, we will actually experience the opposite effect.
While the future of social media is hard to predict, one thing is certain; social media is not a fad that is set to go away anytime soon. Instead, it is an important new marketing strategy that, in order to be competitive, small businesses need to embrace fully.